Global Brands Limited has purchased the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company. The brands have been produced and distributed by Global Brands since 2012 and will now form parts of its owned portfolio.
This week Molson Coors acquired an Indian brewer, while Heineken announced a global reshuffle of its business. Meanwhile, there’s a new Life down under… read on for more nuggets of news in this week’s Beverage Bites feature.
Molson Coors (UK & Ireland) claims consumers are increasingly attracted by world beers as it rolls-out a new four-pack of bottles including Cobra, Singha, Grolsch and Grupo Modelo's Pacifico Clara.